The furniture upholstery industry in Singapore has seen remarkable growth, with companies like Danovel leading the way in custom-made furniture that meets the unique needs of a discerning clientele. From its humble beginnings, Danovel has transformed into a well-known name in Singapore, setting high standards for quality and craftsmanship in the local furniture industry. Here’s a closer look at the evolution of this sector, popular trends, and the story behind Danovel’s success.
The Journey of Danovel: Meeting Singapore’s Demand for Custom Furniture
Initially, the demand for custom-made furniture and upholstery in Singapore was primarily driven by expatriates who valued unique designs and high-quality craftsmanship. However, as Singaporeans became more well-traveled and exposed to international trends, the appetite for bespoke furniture grew. Today, Danovel caters to a diverse range of clients, bringing a European-inspired touch to Singaporean homes.
With a history that dates back to the 1960s, Danovel has adapted to these shifting trends by offering top-quality, custom-made furniture designed and crafted locally. Business Development Director Marcus Wong shares that the company has continuously evolved to meet customer needs, staying true to its commitment to personalized service and attention to detail. As the demand for high-quality, custom furniture grows, Danovel remains dedicated to providing pieces that reflect the unique preferences and lifestyles of its clients.
Leading Trends in Furniture Fabrics: Aquaclean for Practical and Pet-Friendly Living
One of the top trends in furniture fabrics is Aquaclean, known for its pet-friendly, durable, and easy-to-clean properties. Perfect for households with young children or pets, Aquaclean fabric can withstand scratches and is simple to maintain — just a wipe with clear water can remove most stains. It also has antibacterial properties, making it a popular choice during the Covid-19 pandemic and beyond.
According to Marcus, Danovel receives multiple requests weekly for furniture made with Aquaclean fabric, a testament to the fabric's functionality and appeal. This trend aligns with the company’s focus on providing practical, stylish, and long-lasting furniture options for its clients. 
About Danovel: Crafting Customized Comfort in Singapore
Operating from their showroom at 100 Pasir Panjang Road, Danovel continues to specialize in custom furniture and upholstery. With opening hours from 9:30 AM to 6:00 PM on most days, customers can visit to explore Danovel's extensive range of fabrics, styles, and designs. Each piece is crafted to suit individual needs, whether it’s a sofa, chair, or ottoman, showcasing Danovel's dedication to personalized comfort and style.
As Marcus Wong highlights, Danovel has gone above and beyond over the years to not only meet but exceed customer expectations, creating furniture that perfectly fits the unique tastes and needs of each client. From selecting the right fabric to designing the ideal structure, every detail is crafted with precision.